Brand Overview:

Name: LearnHub Online Academy

Tagline: "Learn Without Limits"

Campaign Goal:
Increase course enrollments and boost engagement on LearnHub Academy’s online platforms.

Strategy Details:
1. Marketing Strategy:

• Platform:

Instagram, Youtube, LinkedIn, Twitter
& Email

• Content Ideas:

- Social Media Posts: Carousel ads, reels with instructor tips, and student testimonials.
- Interactive Content: Polls, quizzes, and hashtag challenges (#LearnWithHub).
- Video Content: Virtual course previews and YouTube testimonials.
- Blog Topics: Skills trends, career advice, and benefits of online learning.
- Motivational Content: Quotes, learner success stories, and spotlights.
- Email Campaigns: New course alerts, exclusive offers, and study tips.
- Webinars: Learning strategies and industry-specific skills.
- UGC: Share study setups and progress for a chance to be featured.
- Infographics: Step-by-step enrollment guides and learning statistics.

• Hashtag Campaign:

Use #LearnWithHub to drive user-generated content and engagement.

2. Ad Campaign:

• Types of Ads:

- Social Media Ads: Carousel posts, reels, and story ads on Instagram, LinkedIn and Facebook to showcase courses and testimonials.
- Search Ads: Google Ads targeting keywords like "best online learning platforms" or "affordable online courses."
- Video Ads: Engaging course previews on YouTube, featuring instructors and student success stories.
- Display Ads: Banner ads on educational blogs and websites highlighting course bundles and offers.
- Native Ads: Sponsored articles on education websites about skill development and LearnHub courses.
- Influencer Ads: Collaborations with educational influencers sharing their experiences with the platform.
- Email Ads: Embedded promotions in newsletters for exclusive discounts or free trial courses.
- Retargeting Ads: Ads targeting users who visited the LearnHub website but didn’t enroll in a course.
- Out-of-Home (OOH) Ads: - Advertisements on public transport, colleges, and near technology hubs promote LearnHub Academy’s offerings with posters featuring QR codes for quick access to its website.

• Ad Essentials

- Captivating Headline
- Appealing Visuals
- Platform Optimization
- Call-to-Action
- Consistent Branding
- Promotional Offers
- Scholarship Programs
- User-Generated Content (UGC)
- Analytics for Tracking

• Target Audience:

- Students: School & College students looking to gain additional skills or certifications.
- Working Professionals: Individuals wanting to upskill or explore new career opportunities.
- Lifelong Learners: Anyone passionate about gaining knowledge and exploring new topics.
- Parents: Encouraging their children to enroll in engaging courses for extracurricular learning.
- Educational Enthusiasts: Teachers or educators seeking new resources to enhance their teaching strategies.

• Budget & Scheduling:

Budget Allocation:- 30% for Instagram.
- 30% for Youtube & Twitter.
- 20% for LinkedIn
- 20% for experimental formats (Free Trials & Discounts).
Scheduling:- Week 1: Teasers and launch ads to build hype.
- Week 2-4: Release testimonials, interactive content, and highlight course features.
- Week 5-6: Roll out exclusive offers, discounts, and gratitude posts.

3. Tracking & Analytics:

• Website Analytics:

- Traffic Sources: Track if users arrive via social media, ads, or direct links.
- Conversion Rates: Measure users signing up for courses or trials.
- Bounce Rate: Check how many leave without engagement.

• Social Media Analytics:

- Engagement: Monitor likes, comments, and hashtag activity (#LearnWithHub).
- CTR: Assess clicks on ads and posts.
- Follower Growth: Track increases across platforms.

• Ad Performance:

- Impressions: Count views of your ads.
- CPC: Monitor cost-efficiency per click.
- ROAS: Calculate revenue from ad spend.

• Email Campaign Analytics:

- Open Rate: Measure email engagement.
- Click-Through Rate: Track clicks within emails.
- Unsubscribe Rate: Analyze user retention.