Brand Overview:

Name: Spice & Slice Food Truck

Tagline: "Big Flavors, Small Truck"

Campaign Goal:
Drive foot traffic to the food truck’s new location and grow its online following.

Strategy Details:
1. Marketing Strategy:

• Platform:

Instagram, Google & Twitter

• Content Ideas:

- Daily location updates with geotagged posts.
- Fun, engaging videos like “Behind-the-Truck” showing the cooking process.
- Customer reviews featured in “Flavors of the Day” posts.

• Hashtag Campaign:

#TikkaYourTaste – Followers share photos of their favorite dishes from the truck for a chance to win free meals.

2. Ad Campaign:

• Types of Ads:

- Google Ads: Use geotargeting to target users in specific neighborhoods, ensuring they find the truck nearby.
- Instagram Ads: 1. Story Ads: Use ephemeral content to highlight daily specials or promotions, e.g., "Today's special: Free drink with your first order! Find us at [location]." . Highlight the unique yoga classes, testimonials, and community activities. Incorporate countdown stickers for upcoming food truck events to build anticipation.
2. Reels: Create short, engaging videos showcasing the food preparation process, customer reactions, or behind-the-scenes moments with upbeat music. Include hashtags like #TikkaYourTaste and encourage followers to recreate the dishes in their own kitchens.
3. Sponsored Influencer Posts: Partner with local food bloggers to feature your truck and its signature dishes through posts or stories.
- Twitter Ads:-1. Daily Location Updates: Tweet Example: "🚚 Craving bold flavors? Find Spice & Slice at [Location] today from 12 PM to 8 PM! 🌮🔥 Don't miss out on our butter chicken tacos! #TikkaYourTaste"
2. Promotional Tweets: Example: "✨ Feeling spicy? First 10 customers at [Location] get a free dessert with their order! 🍴🔥 #SpiceAndSlice"
3. Engaging Polls: Run polls to spark interaction with followers, e.g., "Which dish are you most excited to try today at Spice & Slice? 🌮🥙 Drop your votes! #FoodTruckLove"
4. Customer Highlights: Share photos or reviews from happy customers, e.g., "Shoutout to @UserName for sharing this drool-worthy pic of our Tikka Tacos! 😍 Where are you at? We're at [Location] today! 🍴🔥 #TikkaYourTaste"
5. Event Announcements: Promote truck appearances at local food fests or fairs with countdowns: "🚚 Catch us at [Food Fest] this weekend! Booth 25 has Spice & Slice's best dishes waiting for you! 🌮🔥 #FoodieFest"

• Ad Essentials

- Captivating Headline
- Eye-Catching Visuals
- Platform Optimization
- Campaign Variants
- Clear Call-to-Action
- Consistent Branding
- Promotional Offers
- Loyalty Program
- Localization
- User-Generated Content (UGC)
- Analytics for Tracking

• Target Audience:

- Food Enthusiasts: People seeking unique and flavorful dishes.
- Young Professionals: Busy individuals wanting gourmet meals on the go.
- Students: Trendy diners looking for affordable and fun food.
- Families: Searching for casual and high-quality dining options.
- Adventure Seekers: Explorers eager to discover local food gems.
- Social Media Users: Engaged followers attracted to photogenic meals.
- Health-Conscious Diners: Preferring fresh, flavorful, and balanced options.
- Event-Goers: Attendees of local festivals and community gatherings.

• Budget & Scheduling:

Budget Allocation:- 60% for social media platforms (Instagram,twitter).
- 20% for Google Ads targeting local searches.
- 20% for experimental formats (e.g., influencer collaborations or social media challenges campaigns).
Scheduling:- Week 1: Teasers and launch ads to build hype.
- Week 2-3: Core ads focusing on menu highlights, user-generated content, and promotions.
- Week 4: Final push with discounts, loyalty rewards, and event highlights.

3. Tracking & Analytics:

• Monitor Click-Through Rates (CTR): Measure engagement with online ads.
• Foot Traffic: Track how many customers visit the truck using promo codes or mentions from ads.
• Social Media Engagement: Analyze likes, shares, and comments on posts.
• Sales Data: Compare daily sales to track the impact of the campaign.