Brand Overview:

Name: ZenGlow Yoga Studio

Tagline: "Breathe. Stretch. Glow."

Campaign Goal:
Increase class sign-ups and build community engagement for ZenGlow's summer yoga series.

Strategy Details:
1. Marketing Strategy:

• Platform:

Instagram, Facebook, Google & Email

• Content Ideas:

- Inspirational quotes paired with serene yoga poses.
- Weekly live yoga sessions streamed on Instagram for a teaser of classes.
- “Wellness in 60 Seconds” series – quick tips for mindfulness and well-being.

• Hashtag Campaign:

#GlowWithZen – Followers share yoga journey photos/videos to win free classes.

2. Ad Campaign:

• Types of Ads:

- Digital Banner Ads: Use banners for Google Ads displaying serene yoga poses and inviting text to increase brand awareness online.
- Social Media Ads: Run carousel ads or short video ads on Instagram and Facebook. Highlight the unique yoga classes, testimonials, and community activities.
- Retargetting Ads: Track website visitors or email subscribers to target them with reminders about the summer series.

• Ad Essentials

- Captivating Headline
- Serene Visuals
- Social Media Optimization
- Call To Action(CTA)
- Branding Consistency
- Promotional Offers
- Inspirational Messaging
- Event Specific Ads
- Analytics Tracking

• Target Audience:

- Young professionals seeking stress relief.
- Health-conscious individuals looking to stay active.
- Beginners who want to explore yoga for the first time.

• Budget & Scheduling:

Budget: Allocate funds across platforms based on expected engagement. For example, Instagram might receive 60% of the budget, while Google Ads gets 40%.
Scheduling:- Week 1: Teaser ads to generate anticipation.
- Week 2–5: Ads promoting specific activities and benefits (e.g., live sessions, wellness tips).
- Week 6: Wrap-up ads encouraging testimonials and user-generated content.

3. Tracking & Analytics:

• Monitor click-through rates (CTR), sign-up conversions, and engagement metrics on social media.
• Use tools like Google Analytics to evaluate ad impressions and audience behavior.
• Collect feedback through polls or email surveys to optimize future campaigns.