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  • 15/04/2025

Jones Foundations(Real Estate)

  • Client

    Jones Foundations

  • Business Category

    Real Estate

  • Goals

    Leads, Sales
    (sales & Branding)

  • Platforms

    Meta, Google, Youtube,
    Websites & Email

  • Campaign Duration

    Ongoing, adjusted according to project milestones and sales progress.

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Brand Overview:

Name: Jones Foundations

Campaign Goal:
Attract buyers, build credibility with quality designs, and boost leads and sales by driving visits to projects or virtual tours.

Strategy Details:
1. Marketing Strategy:

  • Platform:
  • Meta, Google, Youtube,
    Websites & Email

  • Content Marketing:
  • - Website: Create dedicated project pages with virtual tours, images, floor plans, pricing, lead capture forms, and instant chat for inquiries.
    - Social Media Campaigns (Instagram & Facebook): Use posters to create awareness for projects and offers & reels to highlight the unique features of each project or property.
    - Video Marketing (YouTube): Launch detailed video walkthroughs showcasing every aspect of the project & Include testimonials from existing customers of previous projects.
    - Blog Articles: Topics like "5 Reasons to Invest in [Project Name]" or "How We Build Homes Tailored for Modern Living."
    - SEO Optimization: Incorporate project-specific keywords for organic reach.
    - Email Campaigns: Personalized emails with construction updates, exclusive offers, and project announcements.

  • Hashtag Campaign:
  • #jonesfoundations to encourage sharing experiences of customers

2. Ad Campaign:

  • Types of Ads:
  • - Google Ads (Search & Display): Geo-Targeted PPC campaigns for specific keywords.
    - Instagram & Facebook Ads: Ads featuring under-construction project phases, completed luxury interiors, Exclusive Offers, Influencer Partnerships, Open House Events & Project Launch Events.
    - Quiz-Style Ads(Social Media, Search Engine): Help buyers discover the perfect home fit by answering lifestyle questions.
    - WhatsApp & SMS Campaigns: Send personalized messages with exclusive offers and event invitations.
    - Out-of-Home (OOH) Ads: - Advertisements on public transport, busy roads, and near market spaces with posters featuring QR codes for quick access to the project website.

  • Ad Essentials
  • - Appealing Headlines
    - Atractive Visuals
    - Platform Optimization
    - Call-to-Action (CTA)
    - Consistent Branding
    - Promotional Offers
    - User-Generated Content (UGC)
    - Analytics for Tracking

  • Target Audience:
  • - Homebuyers: Individuals and families seeking high-quality, ready-to-move or under-construction homes.
    - Investors: Looking for reliable opportunities with high ROI in trusted real estate projects.
    - Luxury Buyers: Clients interested in premium residential or commercial spaces.
    - Professionals: Urban buyers focused on homes near workplaces or business districts.
    - Young Buyers: Millennials and Gen Z exploring modern apartments with contemporary amenities.

  • Budget & Scheduling:
  • Budget Allocation:- 50% Meta Ads.
    - 30% Google Ads.
    - 10% Whatsapp & SMS Campaigns
    - 10% for experimental formats.
    Scheduling:- Phase 1: Focused awareness and branding initiatives.
    - Phase 2: Continuous engagement through fresh content, updated content, and long-term strategies.
    - Phase 3: Adaptive efforts based on market trends and analytics.

3. Tracking & Analytics:

  • Website Analytics:
  • - Traffic Sources: Track where your visitors are coming from—social media, ads, or direct links.
    - Conversion Rates: Measure the percentage of visitors who schedule site visits or express interest in your projects.
    - Bounce Rate: Analyze the percentage of users who leave the site without interacting.

  • Social Media Analytics:
  • - Engagement: Assess likes, comments, shares, and hashtag activity to monitor audience interaction.
    - CTR: Evaluate how many users click on ads or promoted posts.
    - Follower Growth: Track increases across platforms.

  • Ad Performance:
  • - Impressions: Count views of your ads.
    - CPC: Monitor cost-efficiency per click.
    - ROAS: Calculate revenue from ad spend.

  • Event Success Metrics:
  • - Attendance Rates: Measure how many prospects attend site visits or open house events.
    - Feedback and Interest: Gather responses from attendees about their impressions of the projects.
    - Follow-ups: Track inquiries or appointments made post-events.

  • Email Campaign Analytics:
  • - Open Rate: Measure email engagement.
    - Click-Through Rate: Track clicks within emails.
    - Unsubscribe Rate: Analyze user retention.

In conclusion, this real estate strategy is designed to effectively showcase Jones Foundation's exclusive projects while fostering trust and engagement with potential buyers. By leveraging a blend of digital advertising, on-site and virtual events, and value-driven promotions, the campaign ensures maximum visibility, targeted outreach, and personalized experiences.

With well-structured marketing strategies and robust analytics, it positions Jones Foundation as a reliable leader in modern real estate, driving sustained growth and success.

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